Several years ago, a group of people felt God leading them to leverage Pastor Troy’s creative and unique teaching style, funding the initial launch of our TV outreach project. Pastor Troy’s evangelistic heart immediately connected with our local audiences, resulting in steady and consistent growth in every city our program aired. Moving into 2014, Potential Church is now broadcasting on four major networks with an audience of over 82,800 weekly viewers (NBC/Fox). In addition, our program was requested by the Armed Forces Network, which distributes it to 175 countries each week. Moving forward, our strategy is to expand our TV coverage to communities and markets where we currently have Potential Church campuses, as well as into the markets where we plan to launch new ones.As we continue to innovate in every area of technology, our presence in digital media and streaming platforms are at the forefront of our strategy. Today our online campus is host to over 10,000 unique visitors from 54 different countries every month. Our social media networks connect over 250,000 unique followers worldwide.
While we are thrilled with the results of our current investment in television and online delivery, we know that it’s crucial for Potential to continually stay on the cutting edge of trending technology. Newly emerging ‘networks’ such as Netflix, Amazon Fire, Google TV and YouTube promise to fundamentally change the way we receive programming content.Our dream is to harness the power of these new networks, as well as unique digital delivery technology such as ROKU and Apple TV, to reach new generations of people who utilize these devices natively. We are also aspiring to embrace mobile apps and software as a means of resourcing individuals and developing disciples and leaders. Our drive to innovate and go further faster, means we must invest significantly in this area of ministry. We have developed an $850,000 dollar budget to acquire the tools necessary, recruit world-class talent and continue to explore the media outlets in New York City, our newest campus location.
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